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Ottavio and Rosita Missoni opened a small knitwear workshop in Gallarate, Italy after marrying in 1953, creating knitwear. Originally a sportswear manufacturer, Missoni expanded its line of knits, which are highlighted by their colorful waves, stripes and zigzag patterns, and caught the attention of Italian Vogue's Anna Piaggi and American Vogue's Diana Vreeland in 1967, thus attracting international acclaim.